Introduction In modern rapidly changing corporate environment, staying ahead of the rivals is crucial. Market research has always been a core strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how businesses collect, analyze, and utilize data about

Introduction Social media marketing is evolving significantly in the last few years, driven by changes in technology, consumer actions, and business needs. One of the most significant shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention of